Amul goes on offensive against other brands using its name

Amul, India’s best-known brand of milk, butter and other dairy products, has gone to war against the country’s five trademark registry offices for allowing makers of underwear, tractors and other products to use the name.

A case has been filed in the Gujarat High Court against the registries in Delhi, Mumbai, Kolkata, Chennai and Ahmedabad for allowing the registration of Amul or similar sounding names as trademarks.

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